Helping companies design the right solutions for their employees and customers.
I'm a Service Designer and Facilitator with experience in the telco, retail, energy, and NGO sectors.
My mission is to help companies navigate complex challenges by designing solutions that meet the needs of both employees and customers.
I guide teams through facilitation, often asking "Why?" — or at least five times.
Executing research, that exposes problems and design opportunities. Defining actionable insights to use in design process.
🔸 Methods
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Desk Research
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> User interview
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Usability testing
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Content testing
</aside>
Creating a tangible understanding of the user needs and expectations by designing easy-to-understand customer journeys and service blueprints, in both online and offline channels.
🔸 Methods
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Customer Journey map
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Service Blueprint
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Personas
</aside>
Prototyping to test concepts and uncover potential blockers.
🔸 Methods
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Storyboarding
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Concept prototyping
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Figma prototyping
</aside>
Helping teams to inspire creativity and collaboration to define their strategies and solve complex problems.
🔸 Methods
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Design Thinking
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Value Proposition canvas
</aside>
<aside> <img src="/icons/suit-diamond_lightgray.svg" alt="/icons/suit-diamond_lightgray.svg" width="40px" /> Impact–effort matrix
</aside>
I hold a Nielsen Norman Group UX Certification and have completed various training programs in design thinking and authentic leadership.